WhatsApp Adds Option to Speed Up Voice Message Playback

Did you notice that there is a new tiny feature on your WhatsApp to speed up a conversation? You can now control the playback speed of audio replies on WhatsApp. There are majorly two ways to record voice messages on Whatsapp. The two modes are push and talk. In the former, the user can easily record short messages. In the latter, they can also record longer conversations.

Unarguably, some people can speak faster than others. Others can hear faster than others. In other cases, you can speed up long conversations without needing to fast forward the messages. If you’re not exactly sure what to do when someone leaves a message in WhatsApp, there’s an option to increase the playback speed in the beta channel.

Play voice messages 1x, 1.5x or even 2x faster. Your choice. Now available on WhatsApp. pic.twitter.com/UW9vRs5py5

— WhatsApp (@WhatsApp) June 3, 2021

When playing a voice message, you can now play it at 1x speed or 1.5x, or even 2x regular speed.

In a statement, WhatsApp said, “These days we need all the time-saving tips and tricks we can find. This is why voice messages on WhatsApp are a particularly useful tool for people short on time, who are multitasking, or who have friends and family in different time zones.”

This is not new for the Telegram platform as this feature has been enabled since 2018. Both apps gained popularity due to the privacy policy update that Facebook issued for its messaging platform.

Many users have been confused by this, thinking that since Facebook is already able to access their messages and other personal information, they would be able to share them with the platform. Even as Facebook works to explain what’s happening, many people have vowed to stop using it in order to avoid having their data compromised.

Last week, the company released an update to the desktop version of the app that brings a new feature called “Send SMS.” This is a feature that has been available to users of the app for years.

This feature could be useful if someone is sending you long-winded messages or reading their novel in progress. The ability to set a variable playback speed was spotted by some testers more than a month ago, but it’s still not available to everyone.

This is a server-side change that was spotted a few months ago, but it’s still not yet available in the general release. This is a server-side change, so it’s not expected to appear immediately. The latest beta version of Chats features larger image and video previews, as well as the ability to group chat with other users.

See Also: Twitter Ban in Nigeria: Ways It Would Affect Small Business.

In response to the increasing number of requests for these features, WhatsApp is planning on introducing new features that are already in demand. Some of these include a new disappearing mode and support for multiple devices. With the multi-device support feature, users can run WhatsApp on up to four devices simultaneously.

Another feature that has been spotted is the disappearing mode. This feature will allow users to automatically delete all their messages after a certain time period.

Let’s keep our fingers crossed as Whatsapp keeps its updates. To give your business visibility, kindly contact us here. 

Twitter Ban in Nigeria: Ways It Would Affect Small Business.

The digital landscape provided simple channels where business could thrive with ease. It has helped both big and small businesses become the best with advertising without going to steal from the bank. The introduction of social media began sometime in the 90s evolving from old chat platforms like 2go, Eskimi and has moved to banger apps like Instagram, Facebook, Twitter, and LinkedIn. Of course, we are aware there are other social platforms. But we would dwell on the easy-paid advertising platform. 

The introduced social channels became the entertainment hub, news hub and a lot more for the youth. There have been several stories of depressed people finding hope again on socials. Though there are countless blessings social media have brought, but then for every advantage there is a disadvantage. 

One of those disadvantages brought the end of Twitter in Nigeria. It all began with a single tweet being deleted and the rest became the benefits of VPN products in Nigeria. 

While there have been twit twats about the outcome of this, we being a digital business have come to the conclusion of how this can affect small and large businesses as a whole. 

Ways Twitter Ban Would affect Businesses. 

So far, Twitter trends have been one of the perfect ways to build brand awareness. Small businesses utilized simple conversational tweets and produced over a million tweets for brand visibility. Do you remember the story of the young Nigerian boy who tweeted about his mom being a roasted plantain seller? Do you remember how a shop was set up? That’s one of the losses of Twitter being unavailable in Nigeria. Though there is a solution; the use of VPN. 

Influencers 

Over the past couple of years, the growth of the influencer marketing space has become so prevalent that almost anyone with a dedicated following could get deals from organisations looking to expand.

Though some influencers — mostly lifestyle — use Instagram more, Twitter is the primary platform for most of them.

Also, their followers may not be able to afford the services they provide. This could affect their business operations.

Freelancers

The rise of Internet penetration has led to the creation of thousands of jobs on social media platforms. This ban could threaten their livelihood. We hope that the little way social media helped with creating job employment, youths won’t be left out of criminal activities or joblessness. 

SMEs/StartUps

The startup scene in Nigeria has experienced robust growth in 2019. In 2019, it was raised over $3,774.5 million, which is a significant increase from the $2,774.5 million it was worth in 2014.

The ban on social media platforms has caused a huge impact on the economy. It has also put a lot of people out of work. Without Twitter, businesses would be hard-pressed to run effective marketing campaigns and build relationships with their clients.

SMEs are vital to the growth and stability of any economy. They provide employment for about 70% of the workforce.

Many SMEs have embraced the Internet for their business activities. While these businesses could move to another platform, they might not gain the same engagement as Twitter.

Business and Sales Conversions

Many small businesses in Nigeria rely on Twitter as their sole storefront. This is because it simplifies the process of sourcing goods and services.

For smaller businesses, owning an account simplifies the process of sourcing goods and services. However, owning a Twitter account can be detrimental to their business.

This ban will severely impact startups that rely on Twitter to reach out to their customers. It will also prevent them from accessing potential markets.

See also: 10 Marketing Strategies To Grow Your Company.

Visibility

Minorities who are not only social but also have various identities and issues to discuss can use Twitter to reach out to the public and get help from strangers.

This also applies to cases of criminal activities such as the murder of innocent people or cases of robbery.

Information

As the competition between radio and television platforms increases, many young people rely on Twitter to get news. Many news platforms in Nigeria break news on their Twitter accounts, which the government often uses to inform the public.

Despite these changes to the world of digital businesses, Progiant media has come up with tactics to help you gain visibility on social media hitting the same KPIs or metrics involved. To get us to manage your brand, kindly contact us here. 

What Makes High-quality Backlinks.

 

It is seldom news that you need a whole lot of things in place if you want to rank high on Google SERPs (search engine results pages). It was initially believed that the key to ranking high was found mainly in content and keyword optimization. However, that myth has been long debunked as there are over hundreds of factors that each play a part in your site’s ranking on Google and other search engines. One of which we would be discussing briefly.

Backlinks…

For any site that wishes to be seen, heard, and known on the internet, much more than keywords and optimized content, you need lots of backlinks. 

Let’s paint a picture with O&M a local perfume store down the road that deals in all sorts of high-quality oils and fragrance types. Now when I walk up to you and ask for a quality perfume store, and you point me in the direction of O&M, you have created an avenue that links me with the perfume store. In marketing, that would count for what we call “word of mouth”. However, if you move that analogy over to the internet space, we create what you call backlinks. With you(a site, social media page, article) as the intermediary between me (the audience) and O&M perfume store( the site, page, or article being linked to). With that, it is safe to say that backlinks are the word of mouth in search engine rankings.

However, according to backlinko.com, they are inbound, incoming, or one-way links from one website to a page on another site. That means when another site or page links to your site, you automatically get backlinks. Here’s an image from neilpatel.com to further explain.

Lots of website owners and newbies in the digital marketing space often ask the questions; why are backlinks so important and how do they work?. Well, backlinks are important because they are a major factor that is put into consideration when Google webmaster and other search engines rank sites. They are like referrals, which serve as a testament to the authority of any site in a particular niche or business space. They display how valuable a website’s content, product, or service is in the eye of ranking algorithms. The more backlinks a website has, the higher it will most likely rank on SERPs.

As a result of this known detail, website owners and marketers often do all they can to acquire as many backlinks to their web pages as they could get. However, it is one thing to receive a lot of backlinks from different pages across the web (quantity) and another thing entirely to receive links that are highly rated by search engine algorithms (quality). Now the question is; what actually makes up high-quality backlinks???

For backlinks to be regarded as “high-quality”, there are certain conditions it must first fulfill. These conditions include:

  1. High-quality backlinks are earned.

Backlinks should be gotten based on the value of the page being linked to i.e. should be organic not paid for. Paying for links is totally against Google’s policy and could have serious repercussions to your site’s SEO when discovered. The bad thing about purchasing links is that most of them are from spam sites, bots, and what have you. Most times, these bots generate links in an attempt to woo websites into believing that a page or site is more valuable than it actually is. Therefore, for any link to be classified as quality, its credibility shouldn’t be a hidden fact.

  1. They are from reputable sources.

How do we know a reputable source?… Well, with google’s page rank algorithm, sites are allotted a score based on page importance and value. These scores range from say 0-100 (100 representing the big guns like facebook.com, youtube.com, and so on. With tools like ahref.com’s website authority checker or  Moz.com’s link explorer. Now, the higher a page’s domain authority is, the more reputable that domain is in the eyes of search engine algorithms. As such getting a backlink from David’s cakeshop may not be as effective as getting one from Linkedin, Amazon, or FIFA.com.

  1. Relevant to your niche.

Another reason why backlinks would be regarded as “high-quality”, is based on its relevance to your niche. More than just getting links from reputable sources, google’s crawling algorithm is asking questions like; why link to this site?. It is inquisitive about the nature of the relationship between the source site and the receiving one. So going back to our earlier example, as a person in the food business, if David’s cake shop links to your site, it will be seen as more relevant compared to getting a link from the reputable FIFA.com. Why?, well FIFA is a sporting organization and is hardly relevant in the food business. However, if Coca-cola is linked to your site, then that would not only classify as reputable but would also be seen as relevant because Coca-cola is obviously a powerhouse in the food and beverage business.

Conclusion.

Getting a lot of backlinks can be a whole lot of work for any new site. Nonetheless, it is of utmost importance that you go through the right channels to acquire not just quantity but quality backlinks and it always boils down to having proven and trustworthy content. The better your content is, the more likely someone will want to read it, share it, and even link to it. Click here to receive a free guide to getting the right backlinks.

10 Marketing Strategies To Grow Your Company.

Creating a business isn’t as simple as it seems. You need to know what you’re doing and how to sell it effectively. You’ll need to find a profitable niche and develop several marketing strategies to sell it to a targeted audience. 

The right strategies can help you reach out to the right audience and increase sales without losing sight of your goals. The bottom line is that what got you here isn’t going to get you anywhere near the next level. Instead, get involved in the action. Most entrepreneurs fail to hone their marketing strategy due to their busy schedules. 

To truly reach a larger audience, you have to understand how to communicate your message and how to effectively convert leads into sales.

What is the Best Marketing Strategy to Use?

It’s a Catch-22: You need more visibility to improve sales, but you also have to spend more money to get it. There are some things that can be done today that are on a shoestring budget. However, these are only some of the things that can be done without breaking the bank. Developing several marketing strategies to help push your brand to the limelight.

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If you’re serious about building a successful online business, then these 10 go-to marketing strategies will help you get started.

1. Use social media.

You can’t ignore social media. It’s where all the magic is happening. Some businesses have been built on the backs of social media. But as they build momentum, they’ll find it easier and less intimidating to post on social media.

If you don’t have the money to burn, then hire a social media manager- that’s where you need us; the progiant media. We know you may have tried doing it yourself on a low budget, we do advise – be authentic. Post anything that you think is relevant to your industry or business.

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Use social media platforms like Instagram, Facebook, Pinterest and Twitter to reach out to other businesses and potential customers.

2. Create video tutorials.

Creating video tutorials is a great way to get people to watch and learn something new. You can create step-by-step tutorials for every aspect of your business, from creating content to managing social media accounts.  Teach consumers that would help them solve their pain point. Today, people search for anything visually. Google is the world’s most used search engine. You can contact us to help you gain the social presence you need. 

The hardest part about being on camera is hearing your own voice. It’s like being in a haunted house. You get used to it eventually. But, you can’t ignore the reach and visibility of YouTube. This is why it’s important that you start making videos that are relevant and authentic right now.

3. Start blogging now.

You could start a blog. But, if you don’t have one for your business, then you should start one immediately. There are many things that you should start doing to improve your blog. You don’t have to blog on your own blog to be successful. There are plenty of ways to blog without having a website.

You should also start blogging about topics that are relevant to you, like topics on Reddit, Quora, and LinkedIn. These are all places where anyone can post and get instant reach.

When you blog, make sure that your content is engaging and relevant. Also, don’t post content that is thin- ensure that each blog post is over 500 words.

4. Understand Search Engine Optimization.

While I’m passionate about this area of marketing, I also know that many people are afraid of it. At progiant media, we would help you gain the visibility your brand should have.

There are people who teach you how to trick Google into giving you short-term results. Unfortunately, this is not very successful and can result in you getting into hot water with Google.

5. Leverage influencers.

You can leverage influencers to get your message out there. But the key is to find the right one. By doing so, you can reach the right audience and make a profit from it. If you can do that, then you can reach a large audience with relatively little money invested. 

If your sales and product offerings are in place, then this is a strategy that’s likely to work for you. Just make sure that it’s targeted and small tests are performed to see if it works.

6.Build a great lead magnet.

Creating a great lead magnet is a crucial component of any effective marketing campaign. It’s a great way to generate leads and increase sales. The key to effective marketing is creating a great lead magnet. Before building a lead magnet, think about the pain points that consumers are facing in your industry. The better you identify these points, the more likely you are to come up with a solution that addresses their needs.

What type of lead magnet should I build? There are many different types of lead magnets, so it’s important that you choose one that’s right for your business. You also have to have a great lead magnet to get people to take action.

7. Use Facebook ads with re-targeting.

One of the most powerful marketing strategies anything these days is through Facebook ads. With Facebook ads, you can reach a specific audience and do it very easily. The trick to getting great results with Facebook is focusing on conversion rates and retargeting through pixels.

You can also track visitors who have already visited your site and shown an interest in learning how to drive a semi-truck. This method will help you drive more conversions and increase your sales.

8. Use LinkedIn the right way

Do you have a video on LinkedIn? There’s a simple way to add one to your profile: Link it to your profile description. This is an easy way to market your business. Just add a few words to your profile description and it will appear in the search results.

If you have a lot of connections on LinkedIn, then start building a profile immediately. It’s a great place to reach a large audience. Talk about your challenges and tell your stories on LinkedIn. The more effective you are at telling these stories, the bigger your potential reach- trust us these marketing strategies are not difficult to do. You can also connect with like-minded individuals and businesses on LinkedIn.

9. Create an affiliate program

Most people don’t understand how powerful affiliate marketing is. But approaching the right partners can be challenging.

You have to have good conversion rates to get the bigger affiliates to take you seriously. Getting started with an affiliate program can be a challenging task. It requires a lot of patience and commitment. However, it can be done if you allow emotions to get in the way.

Use this  website – E. Brian Ross’s JVZoo, to promote your business. They are also very useful for getting people to register and join.

10. Use Email Marketing Sequences

A good email marketing sequence is a must-have for any successful sales funnel. It’s a series of automated messages that go out once a subscriber subscribes to your list. Segment your list by email responses and clicks. This strategy works for identifying your potential buyers and subscribers. If someone buys from you, then tag them as a buyer. This will help identify your potential buyers and segment them accordingly.

When you send broadcasts, split tests. It’s a great way to test how effective your messages are before you send them out. It’s also beneficial to understand what your audience is responding to. This will help you improve your communication skills, increase your sales, and make you a better communicator.

In search of a digital agency to help you gain visibility, you can contact us here. Let’s help you take your brand to the next level.   

How To Plan Your Social Media Calendar

What is the Social Media Calendar?

A social media calendar is a content plan that will save you time and allow you to track your strategies for your post on social media.

As a social media manager, planning out calendar months in advance and scheduling posts ahead of time will save you from scouring trending topics and news stories every day looking for ideas. It will also build greater consistency in terms of your and style than posting in a reactive or unplanned way.

How to your plan your calendar

Templates for social media calendar

Example of content calendar

Conclusion

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Let’s grow your business through a Website

A website is a collection of content and web pages that is identified by a common domain name and hosted on a server. In fact, we can overemphasize the importance of a website to a business/brand, because it makes accessible any information concerning the products sold by the business owner.

For more read up

In layman’s terms, it is an online shop that show cases your products/services for your customers to see.

Here are examples of a website google.com, and progiantmedia.com.

To make your website send out, you need an attractive Web design that is appealing to the eyes. A wonderful web design consists of colour, fonts, images, and arrangement.

A web content are the pages, in a website like the home page, landing page and blog page.

Example of a website

Importance of website

Brand Availability/Credibility

Being consistent makes your audience and search engine trust you. A website makes your brand digitally present and on search engines, and also gives your brand credibility before your audience.

Saving You Time

website gives you a strong online presence, customers wants to know more about your business through your website.

Improves Search Engine Optimization (SEO)

Provides Organic Traffic and Leads. A great website attracts traffic and leads from social media, 1.5 million persons search on Google every second and minute.

A website is important, let’s provide one for you. Contact Us

5 Highest Paid Digital Marketing Skills For Business

Digital Marketing skills

Now let’s talk about Digital Marketing skills, Digital marketing skills are sort after skills in this modern society. Both young and old are improving their digital skills so that no one is left out.

Digital Marketing skill is the use of digital technology tools to deliver your marketing strategy.

Before the emerging of digital marketing, traditional marketing has been used to pushing messages and ads to consumers and customers. Now the bulk of marketing happens online, which we know as digital marketing.

For business to have an effective marketing, we need to talk about the some skills required.

SEO

SEO is a sort after digital marketing skill, It took me 2 years to understand the meaning of SEO. ‘search engine optimisation’ (or SEO) from business partners and friends in the business community. Many business owners may have tried ‘SEO and found it either confusing or they don’t understand how it works. I recommend taking courses online or employing an SEO expert to manage your content.

Email marketing

Email marketing is also a digital marketing strategy skill, use to reach out to almost all your subscribed customers. Statistics have shown that more than half of internet users have at least two or more email accounts.

When considering doing an email marketing campaign, the best place to start is at the beginning. Knowing the basics of what it is, how it works, and the benefits of email marketing for advertising.

Content Creation

Contents are the resources on the web, these include videos, images, articles, blogs, etc, they help to communicate your business to your customers.

Content Creation seems to be a new trend in search engine optimization, but it has always been there. it has been in existence before we heard of SEO, and it has always been the primary method for search engine experts.

Social Media Marketing

Social Media marketing is the mother of digital marketing skills. Goggle recorded over 40,000 search queries every second. This means that over a trillion people are searching online every minute for something.

And every connected with Social Media, whether that’s to find a Social Media Consultant, to locate a Social Media speaker, or simply to find the answer to the question “What is Social Media?”

Graphic design and Video production

Whether you are a start-up business or been in the market space for a while, the cost of doing basic graphic designs such as logo design, business card design or even corporate branding can and is usually quite expensive. A simple logo design can cost you around $300 and depend on the size of the company, corporate branding can be anything between $1000 and $10,000. Understanding some basic concepts of Photoshop in particular and graphic design, in general, can save you a wad of cash. If you are just starting out, the savings can come in quite handy.

Video production are great tools for companies to utilize in order to expand their products to the millions of people that surf the internet. They are an innovative and invaluable resource that will broaden the market of your business from not just those around you, but from those in different countries that you would never plan to even meet. You may have never thought that your product would even be able to reach somewhere as far as China.

Digital Marketing is a good career choice for graduates and students who are looking to start a career. Learn the techniques, tools, and methods of digital marketing by enrolling in online courses

It’s your Brand worth it / Brand Perceptions

Every business owner wants to create value with their products and services, known as brand building. with my research, I find out that customer perceptions are what makes a brand valuable. Truly, brands with great value have valuable business structures put in place to develop great customer perception and trust.

Now let us discuss the importance of brand perceptions and positioning, is your brand worth it?

What is brand perceptions and positioning?

Brand Perception is the way or feelings consumers have towards your business, services, and products. These thoughts build over time through the consumer’s interaction with your brand and its product.

A brand perception helps organisations build value and trust. This makes the brand owners understand that value starts from product development, production, packaging, marketing, and digital engagement.

Importance of Brand perceptions and positioning

Brand perception can never be overemphasized, Why? the importance of brand perception reflects how consumers view your products in their minds. Perceptions can be positive or negative depending on the consumer’s interaction with the product.

The culture, values, products and services make up the brand.

Factors that build a strong Brand perceptions

  • Identify your mission and vision, communicate it with your employees, audience, and stakeholders.
  • Have a visual representation of your brand, which are images, logo, color, etc.
  • Digital engage with your audience.
  • Provide great customer service for the retention of your customers.
  • Treat your employees with respect, it makes them represent your company.

Brand perception is a critical part of your marketing strategy which makes Customers to have an overall evaluation of the company, your product or services. It generates the overall perception of your brand, so put your resources into knowing how to build a great brand.

Make your content king

Content is king, they say. Have you ever been to a shopping mall for sightseeing? with the thought of I am not going to buy designer stuff. we all know that how it usually ends. Content is the same, with the help of tools, anyone can create great content for their audience.

In this era of digital, and social media marketing, everyone is trying to position themselves using great content. In this article we will talk about Content creation, tools, community building, and digital platforms.

Let’s dive in

Content planning can be a bit stressful, researching what your audience will engage with makes it easy for you. I will discuss the tools I use for my content planning and execution, let make our content king.

Content Creation Strategy

There are plenty of great tools out there for social media planning, posting, and analytics. I work with tools that make it easy for me to create content.

  • Have a content calendar: I plan my content calendar on a Microsoft Excel sheet or google sheet. A calendar consists of the date, posting schedule, platform, and content type (articles, blog, social media, etc.). View templates (Hubspot, Hootsuite, Socialmediaexaminer )
  • Build a community: A community group helps you to build trust with your customers and audience. Having an online presence is not enough if a community/group is not there. A community helps your content stand out, and make you a king.
  • why you need a community.
    • New ideas.
    • Comments.
    • Suggestions.
    • Examples are a Facebook group, Instagram comment sessions, and Twitter trends, they help in engagement and generating of ideas.
  • Always research before creating your content: Business owners always think that being on a digital platform makes them stand up. No, choose a platform that your audience engages in and be consistent. Been everywhere is not cool, just be relevant and consistent. Examples of digital platforms:
  • Facebook
  • Instagram
  • Twitter
  • Linkedin
  • Tik Tok
  • Snapchat
  • A website article/ Blog Post
  • Email Ad
  • Always research before creating your content: Digital and Tech Stuff always evolve, try to get the trendy style in what ever business you are in. Research and create and evergreen content that will stand the test of time.

Having great content helps you build trust, that is why ProGiant Media is here to help you handle all your Social media marketing. Contact us, let us help you king your content.

Digital Analytics Tools for your business

Digital anaytics

What Is Digital Analytics

Digital analytics tools can provide you with a lot of information concerning your website which leads to an understanding of your web/online target audience, and the highest digital ranking of your business on google search.

STUDY MORE

As a business owner with a website, it is important to understand digital analytics tools to measure and manage your business.

Google Analytics has become a popular analytics tool, most business oweners resonate withthe Google search engine. For you to clearly understand the tools, you have to outline your business goals and utilize analytics data to help you improve your website and achieve your Digital marketing goals & objectives.

Benefits of data gathering

  • Makes you understand Your Domain Authority for your website.
  • Gives you idea on how to optimize your website for SEO.
  • makes you to identify relevant keywords for your website.
  • Google Console identify the Mobile usability of your website.
  • You get all marketing and ads insight from your digital analytics tools.
  • MozBar
  • Google Analytics
  • Google search console. …
  • Moz Pro
  • SEMrush
  • Spring Metrics

Join this conference and get to know more about these tools and more.

Progiant Media into Digital analytics

Progiant Media is inviting you to the scheduled HYPERGROWTH CONFERENCE Zoom meeting.

Topic: Digital Marketing Tracking and Analytics: The Metrics and KPIs that Matter
Date: Mar 27, 2021
01:00 PM Africa/Lagos or 8:00AM EST

Join Zoom Meeting
https://us02web.zoom.us/j/8525038953?pwd=cyt6Q3QxellUSmIzQVpIVEZ4a3RKZz09

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